Spotlight Discussion on Terry Power – Greensboro SEO Consultant

Transcript:

Eric:(0-320): Wow.
Eric:(1500-3720): You really weren’t kidding about diving deep into this one, huh.
Sarah:(3760-6680): Yeah, we’re practically drowning in info about Terry power.
Eric:(6780-7720): This is awesome though.
Eric:(8040-9500): I am so ready to uncover.
Eric:(9500-12860): What makes this guy’s such as sought after S E O expert?
Sarah:(12900-16540): Me too and I’m hoping we can pull out some Golden debits that are listeners.
Eric:(16540-20060): Can actually use for sure because what good is all this info.
Eric:(20060-22280): If you can’t put it into practice, exactly.
Sarah:(22320-24120): So first things first Terry power.
Sarah:(24180-29530): Uh, 20 plus years in the S C O world that’s got account for something, right.
Eric:(29530-30770): No kidding that’s.
Eric:(30770-33450): Like dog years in the S E O world he’s seen it.
Sarah:(33450-38750): All and then some right and think about all the algorithm updates Google’s rolled out in that time.
Sarah:(38850-40850): He hasn’t just survived he’s thrived.
Eric:(40890-44050): Okay, so he’s clearly got the whole adaptability thing down pad.
Eric:(44090-45830): Yeah, but what else makes him stand out.
Sarah:(45990-57867): Well, one thing that jumps out is his focused on local S T O, which tells me here really understands the challenges of standing out in a crowded market, which let’s be real is something most businesses.
Eric:(57867-59107): Can relate to these days.
Sarah:(59147-63447): Totally it’s, not just about ranking for some general keyboard anymore.
Sarah:(63587-64747): It’s about attracting.
Sarah:(64747-66967): The right customers in the right location.
Eric:(67007-71307): Exactly, you want people who are actually searching for what you offer in your area.
Sarah:(71407-79425): It’s a hyper targeted, visibility and that’s Terry really seems to understand now another interesting thing is this emphasis on what he calls ethical.
Sarah:(79465-80165): S C O.
Eric:(80265-81705): Okay, yeah, I saw that too.
Eric:(82045-84045): What does that even mean in practice though?
Eric:(84245-86325): Is it just about following Google’s guidelines?
Sarah:(86365-88425): Well, it’s definitely more nuance than that.
Sarah:(88425-90485): Terry talks a lot about building websites.
Sarah:(90485-91025): And online.
Sarah:(91025-91685): Presences.
Sarah:(91685-94505): That are designed to last even as algorithms change.
Eric:(94545-105482): So it’s like the opposite of those shady tickets that might get you a quick booked, but ultimately get you penalized on the line exactly it’s about playing the long game building genuine authority.
Sarah:(105482-109002): And trust rather than trying to trick the system, which makes sense.
Eric:(109002-110002): I mean, Google getting smarter.
Sarah:(110002-113062): All the time, right exactly they’re getting better at recognizing those.
Sarah:(113062-114062): Sammy tactics.
Sarah:(114102-116942): So you’re much better off focusing on building something.
Sarah:(116942-117682): Sustainable.
Eric:(118022-119962): Okay, so we’re seeing a pattern here.
Eric:(121000-129920): Deep understanding of the fundamentals, a focus on local relevance and this commitment to ethical long term strategies, right.
Sarah:(130200-131620): And that’s, just the tip of the iceberg.
Sarah:(131620-136660): We haven’t gotten to specific strategies yet from AI to personal branding there’s, a lot more to unpack.
Eric:(136700-140145): Okay, you definitely my attention let’s dive into those strategies then.
Eric:(140645-142685): This whole ethical S E O thing has got me.
Eric:(142685-143425): Intrigued.
Eric:(143585-146025): What specifically makes Terry’s approach different though?
Sarah:(146065-153465): Well, one thing he really stresses is this idea of aligning your online success with like internal integrity.
Eric:(154090-155110): Okay, interesting.
Eric:(155150-157350): So it’s like more than just following the rules.
Eric:(157630-160230): It’s about having a deeper sense of purpose behind.
Eric:(160230-161210): What you’re doing online?
Sarah:(161250-162570): Yeah, exactly.
Sarah:(162750-165530): He believes that if you’re genuinely passionate about what.
Sarah:(165530-169730): You’re offering that authenticity will shine through and ultimately lead to better sc.
Eric:(169730-172290): Oh. so it’s, not about trying to gain the system.
Eric:(172290-173630): It’s about building something.
Eric:(173630-175670): You truly believe in right.
Sarah:(175670-176190): And one way.
Sarah:(176190-177810): This plays out in his strategies.
Sarah:(177810-181090): This focus on building real authority in your knees.
Eric:(181130-186050): Okay, so instead of going after every trending keyboard, you should really hone in on what you’re.
Sarah:(186050-194610): Truly knowledgeable about exactly become the go to expert for a specific topic and attract the people who are genuinely interested in what you have to say which makes sense.
Eric:(194610-198150): I mean, it’s better to have a smaller audience of highly engage people then.
Eric:(198150-199030): A huge audience.
Eric:(199030-199910): Who doesn’t really care?
Eric:(199950-200590): Totally.
Sarah:(200630-206507): And that ties into another important aspect of Terry’s approve it’s building genuine relationships.
Eric:(206547-210547): Okay, so we’re not just talking about back links here, but like real human connections.
Sarah:(210587-216127): Precisely he’s, a big believer in networking attending industry, events and collaborating with others.
Eric:(216167-218807): So, it’s about becoming part of the community.
Eric:(218907-220607): Not just trying to claim some pto.
Eric:(220607-221667): Ladder in isolation.
Sarah:(221767-229207): Exactly and this whole relationship building thing goes hand in hand with his emphasis on creating high quality contact, which makes sense.
Eric:(229207-232467): I mean, if you’re putting amazing contact people or more likely to link to it share.
Sarah:(232467-239685): It and see the authority exactly and Terry’s got some really interesting ideas about using a WiFi to help with content creation.
Eric:(239885-246325): Okay, cause I’ve dabbled with those AI contact generators and sometimes they’re great, but sometimes it’s just like not quite there yet, right.
Sarah:(246365-246585): It’s.
Sarah:(246585-247865): All about using the tools.
Sarah:(247865-255405): Effectively and ethically Terry’s big on using a WiFi for things like generating topic ideas or outlining content.
Eric:(255465-260945): So it’s like having an AI assistant to help you brainstorm and get those creative juices flowing exactly.
Sarah:(261265-266642): But he always it’s the importance of human oversight editing and adding your own unique voice.
Eric:(266682-277422): So don’t just hit publish on that a a generator blog post without giving it a good once over exactly think of aa as a tool to enhance your existing skills not replace them entirely makes sense.
Eric:(277422-285302): So, it’s not about a oh versus humans, it’s about A O and humans working together, exactly and speaking of AI Terry’s also been exploring it’s.
Sarah:(285302-286582): Use for link building.
Eric:(286622-287182): Oh. interesting.
Eric:(287182-289522): Because I imagine that can be super time consuming.
Eric:(289622-290962): It definitely can be.
Sarah:(291780-300300): But Terry’s been experimenting with using a eyes to like identify potential link building opportunities or even personalized out reach messages.
Eric:(300340-303980): So instead of spending hours manually searching for websites to connect with.
Eric:(304800-305020): You.
Sarah:(305020-309880): Can use A I’d to streamline process exactly, but again, it’s, not about automating.
Sarah:(309880-313320): Everything it’s about using I’d strategically an ethically.
Eric:(313360-318800): So you’re still building real relationships with other website owners, but you’re using a WiFi to make the process more efficient.
Sarah:(318840-321080): Exactly and Terry’s always emphasizing.
Sarah:(321080-324660): The importance of quality over quantity when it comes to back links like, since.
Eric:(325500-328940): So it’s, not about getting a time of spamming back links from shady websites.
Eric:(329060-332640): It’s about building a network of high quality relevant links exactly.
Eric:(334760-345820): This is all fascinating we’ve covered a lot of ground here from Terry’s philosophy of ethical S E O to his use of a lie, but we haven’t even touched on his thoughts on personal branding and that’s a whole other rabbit hole.
Sarah:(345820-346640): We can jump down.
Sarah:(347020-354730): Terry believe digital landscape building strong, personal brand is essential for anyone who wants to stand out online.
Eric:(354770-356770): Okay, you definitely piqued my interest.
Eric:(356830-358050): Let’s dive into that next.
Eric:(358090-361210): Okay, all right, let’s dive into this whole personal branding thing.
Eric:(361210-362550): I get that it’s important.
Eric:(362710-365150): But how does it actually tied into A S E O?
Sarah:(365330-369450): Well Terry sees personal branding as an extension of your online presence.
Sarah:(369490-371250): It’s about creating a consistent.
Sarah:(371250-373670): And compelling narrative across all platforms.
Eric:(373710-375970): So, it’s not just about having a great website.
Eric:(376000-379600): It’s about being a recognizable voice in your industry.
Sarah:(379640-382340): Exactly you want people to see you as a fault later.
Sarah:(382400-391720): Someone they can trust and turn to for information and that trust translates into clicks and conversions precisely people are more likely to engage with your content.
Sarah:(391720-397340): If they see you as a credible source, which ultimately leads to better echo performance exactly it’s.
Sarah:(397340-398060): All connected.
Eric:(398100-401220): So how do you actually go about building a strong personal branch?
Sarah:(401950-404750): Well Terry talks a lot about the importance of consistency.
Sarah:(404750-412070): Your messaging your tone your visuals, everything should work together to create a cohesive brand identity.
Eric:(412110-418720): So, it’s like having a strong, visual style or a certain way of writing that people come to associate with you exactly.
Sarah:(418720-423100): It’s about being recognizable and that takes time and effort you have to be intentional about it.
Eric:(423220-425960): So, it’s not something you can just throw together overnight.
Eric:(426040-427720): It’s an ongoing process, right.
Sarah:(427720-432060): And it something you should always be refining involving as you grow and learn makes sense.
Sarah:(432100-447882): [laughter], our online presence should reflect who we are exactly and that brings us back to Terry’s philosophy of the lining external success with internal integrity building something you’re truly passionate about exactly when your personal brand is authentic.
Sarah:(447982-451162): It creates a deeper connection with your audience.
Eric:(451262-451522): That’s.
Eric:(451522-453162): What it’s all about right building?
Eric:(453162-454302): Those genuine connections.
Sarah:(454342-459862): Exactly it’s, not just about S C O it’s about building something real and lasting.
Eric:(460102-474965): Well said I think that’s it great take away from this deep dive definitely Terry’s approach to S E O is so much more than just technical tactics it’s about building a branded of business that you’re truly proud of exactly and never underestimate the power of human connection.
Eric:(475005-476065): Absolutely [laughter].
Eric:(476245-477725): Well, this is been incredibly in cycle.
Eric:(477725-479205): Thanks for taking this deep dive with me.
Sarah:(479245-487807): My pleasure it’s always fun to talk about S C O, especially when it’s someone like Terry power who really gets it, but he’s definitely wanna learn from and to our listeners out there.
Eric:(487907-491747): Remember that building is successful online presence takes time.
Sarah:(491747-498987): And effort it’s about focusing on the fundamentals creating great content and building genuine relationship and never stop learning and evolving.
Sarah:(499027-502547): Absolutely the world of S E O is constantly changing.
Sarah:(502587-504087): So you gotta stay curious.
Eric:(504087-506067): That’s right on that note until next time.
Eric:(506067-506967): Keep on optimizing.